referral

Lots of talk today about Google changing the terms of their referral units for Google Adsense. Good coverage by both Darren and Jeremy. Lets take a little look at why they might have done this.

Keth of Gspy points us to the Google Business Referral Representative job application page. Your mission? To assemble information on local businesses, and to convince them to add their listing to Google Maps (and to pay for Google AdWords ads). From the program FAQ:

AdSense advertisers have even more incentive to use Google Checkout for payment processing. Each time a new buyer signs up for a Checkout account and makes a new purchase, the referring party will receive a monetary bonus.

Getting referral business and new customers, through recommendations by satisfied customers and clients, is a dream of most business owners and managers.

At present, there is a growing nuisance for users and administrators alike of sites that ruin web servers and more particularly, blogs.

These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider's shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.

Nobody likes to cold call. Okay, very few people that I know like to cold call looking for clients. For those of you that fit that description, I have some good news. Stop it. Don't cold call ever again. Instead, let other people do it for you by systematically generating all the referrals you can handle.

Now that Yahoo and Google have parted ways and we've had a few months for the dust to settle what's really happened?