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The effect was not unlike spitting into the ocean. After a series of studies looking into search engines' paid inclusion and paid placement disclosure practices and a string of FTC recommendations, a follow-up study shows that little has been done.

Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that.

As the DBA in your organization, you are central to the success of the SQL Server environment. In the case of a system upgrade, you need to act as a driver' for an upgrade project to ensure success based on your technical expertise and role in the organization. Over this multi-part series, these articles will outline proven and recommended best practices for the upgrade process. This process is detailed from both technical and logistical perspectives which are both critical to the success of the project.

The first article of the series, Part 1 - Upgrade Overview and Project Planning, detailed the business justification for upgrades to SQL Server 2000 related to TCO (Total Cost of Ownership), automation capabilities and new features from both the Business and DBA perspectives. The next portion of the article outlined a detailed process to break down the SQL Server 2000 project as well as the applicable Upgrade project phases using high level steps. Both sets of information were in simple terms for DBAs new to the Upgrade process, well experienced DBAs needing a refresher or for technical managers interested in the level of effort and overall planning for a SQL Server 2000 Upgrade.

Cross promoting is a powerful technique used by many Internet marketers to increase the exposure of their products, services or publications. You simply decide what type of promotional exchange you would be interested in and contact fellow marketers to discuss an exchange.