reciprocal

The headline above may be a bit premature as the claimed email received from MSN search team by a SearchEngineWatch forums member has not been acknowledged as coming from Microsoft. A quote:

If the current indications are correct we may be looking at the end of reciprocal linking as a method of building rank and link popularity, at least as far as Google is concerned.

Reciprocal linking means forming partnerships with other sites who place a link from their Web pages to yours. You then give them a similar link in return.

Could you use an extra 500,000+ visitors to your site each year?

It's no SEO secret that inbound links to your site are an important part of any complete search engine positioning strategy.

Reciprocal linking is an inevitable part of the life of any webmaster. Incoming links are valuable because the rankings in Google depend in large part on the amount and quality of these links, and because incoming links provide a steady stream of traffic.

All of us want to increase traffic to our web sites. It helps our search engine rankings, and is a very cost-effective way to provide us with potential new customers.

"These days, I've heard alot about one-way links being better than reciprocal and worth more in respect to pr rankings. If possible, could you please offer me some insight on reciprocal vs. one way links."