rating

Earlier this month, Google revealed a planned series of changes to the way that AdWords evaluates landing page quality. In the first of a two-part series, the Inside AdWords team attempts to address the bevy of questions that have accompanied the announcement.

CNet reports that Microsoft is looking to make some serious changes in the way the Windows System Performance Rating evaluates computers.

For the 10th consecutive year, the UC Davis Graduate School of Management has been ranked among the top business schools in the nation by U.S.News & World Report.

A discussion in my forum has prompted this newsletter as I think it is important for any online entrepreneur to understand how Alexa ratings work in order that they can understand why they may not be that important to the success of their online business.

While Yahoo's stock had a bumpy ride on the market last week, this week, they received a boost of confidence Banc of America Securities analyst John Janedis. Yahoo was awarded a buy rating as well a price target for brokerage forecasts.

1. Additional Exposure For Your Site. At the end of 2003, Alexa.com's results were being closely linked into the listings of its' parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their amazon profile, which can be accessed when people browsing for books look to see what reviewers like them suggest. In the future, it could mean that amazon.com will integrate your web site in other ways, such as showing a list of websites related to popular topics such as marketing.