qualified

If placing your website within the top search engine results, entering certain keywords in Google, Yahoo, MSN Search, or Alta Vista, has become your daily obsession, stop for a moment and reflect. Is achieving top search results with selected keywords the real objective, or, is it perhaps developing a means for connecting with your potential customers, thus attracting more qualified traffic to your web site, what you are truly after?

Having an eBusiness isn't just about getting gobs of people to your site and hope that a number of them buy. Having your little web counter screaming 50,000 visitors a day doesn't mean "jack" if no one buys from you. It isn't about the quantity of your visitors it's about the quality.

If you had to take a stress test right now - while someone asks you how effective you are at selling a product online?

Q: What is the definition of a "qualified lead?" A: Although the definition changes from company to company (and rightfully so), generally you need the answers to the following "BANTS" questions to determine if a lead is qualified:

"We don't get enough qualified leads!" How many times have you heard your VP of Sales make this statement? The common answer from marketing is "we have generated lots of leads, but sales doesn't follow up on them." "But these leads are not qualified", would be the familiar rebuttal from the sales trenches.

Over the past 35 years, I have been involved in the development and deployment of scores of business-to-business lead generation programs. Here are the 21 most significant truths I’ve learned.

Ever heard the term "sticky" website? Whether or not you know what a sticky website is, you need to have one in order to keep qualified visitors not only coming to your site, but returning again and again. A "sticky" website has something to lure visitors back. Here are the top five ways you can make your website "sticky":

Some education is essential to enlighten you about this form of interactive marketing. Directories aren't Search Engines; they are web sites or information portals which use analysts on staff to review submissions from companies who want to be listed in their Directory. Yahoo would be the penultimate example of this type of a portal. But there are literally thousands of other sites that group and list web sites based on their analysis criteria. Here are some tips garnered from years of providing these services to our clients.