Tag:
publishers
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Forbes.com CEO Thinks Publishers are Killing Web Ad Potential
Jim Spanfeller, President and CEO of Forbes.com, who also happens to be treasurer of the Online Publishers Association and Chairman Emeritus of the Interactive Advertising Bureau spoke his mind on the state of the online advertising industry in a guest post at PaidContent.org.
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Google Continues to Satisfy, News Publishers Don’t
The latest American Customer Satisfaction Index (ACSI) shows that Google reigns supreme in the search engines and portal industry when it comes to customer satisfaction. This isn't hard to believe considering Google's share of the search market.
There's a reason why Google dominates the arena. Users are generally satisfied with the results they get, and see no reason to switch engines. That is why Microsoft has its work cut out for it with making Bing a true competitor.
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500 Publishers Onboard With Journalism Online
Journalism Online, the start-up that plans to monetize newspapers websites by charging readers for content, has announced that more than 500 publications have signed onto to its platform, which is slated to launch in the fall.
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Google Addresses Sitemaps Issues for News Publishers
Google has acknowledged some issues that Google News publishers have encountered with Webmaster Tools. The company posted to the Google News blog to let publishers know what the issues were and that they are working on fixing them.
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Google Wants to Pay AdSense Publishers Faster
Google has taken an opportunity to remind North American AdSense publishers that the fastest way to receive payments is through Electronic Funds Transfer (EFT).
"We want to get you paid by the fastest means possible," says Elizabeth Ferdon of the AdSense Payments Team.
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Online Publishers On Board For Bigger Ads
The Online Publishers Association (OPA) announced today a group of brands that have started using its new larger ad units across OPA member sites.
The new ad units were originally announced in March with the goal of boosting creative advertising online that meets the needs of marketers by better integrating their messages.
A total of 37 OPA member companies are making the units available, up from the 24 originally announced.
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Google News Publishers Get Their Questions Answered
Google has posted a Frequently Asked Questions (FAQ) page for publishers who either have their content picked up by Google News or are looking to do so. On the page Google answers questions regarding acceptance, content inclusion, sitemaps, and errors.
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Big Publishers Want Special Treatment from Google
Update: In an interesting turn to this story, the New York Times has eliminated 993,000 article pages as it rolls International Herald Tribune (IHT) into the NYT site. Instead of redirecting the articles to the same article on NYT, they all simply go now to one landing page.