publicity

I felt appalled while reading David Parmet's blog post. Apparently, he met with Rescuecom 18 months ago to discuss some of their expansion plans, which included suing Google mostly in order to drum up publicity.

According to today's Mediapost's Out to Launch, the publicity hounds/eBay fanatics at ...

So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search.

Take a short break from your daily grind and consider the following questions

Take a short break from your daily grind and consider the following questions

One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact is, people will pay more attention to free publicity than they often do to paid advertising.

Whenever I speak to professionals and business owners about publicity, I always talk about the important the Unique Selling Proposition (USP). This topic generates lots of comments and questions. This is how to relate the USP to great publicity.

For years, almost anyone involved with the promotion of their website, be it for commercial or other purposes, has come to either love, or hate, search engines. Whether it is Yahoo, Google, MSN, Ask Jeeves, or one of the literally thousands of smaller search engines and directories, website owners have known that by "optimizing" their site for search engines, they could hope to rise to the top ranks of a leading search engine when an applicable keyword or phrase was entered in the search engine by a user.