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Google has partnered with the Nielsen Company to help the search engine better understand the demographics of those who view its Google TV Ads, reports the NYT. The multi-year deal will start of small, but will likely grow as Google expands beyond the rather limited network of just 13 million viewers provided by its partner DISH Network.

Ever been in a hurry only to find out that the road you chose is backed up because of construction? Pain in the butt, isn't it? Satellite navigation (GPS) device maker TomTom could be adopting a Web 2.0 approach to help soothe those pains.

Fox Interactive Media has released findings from a study that looked at the growth and marketing power of online social networks. Over 70 percent of Americans ages 15-34 are using social networking sites on a regular basis. The sites see a spike in traffic during primetime hours, which improves communication with family and friends along with building brand connections.

This is part 4 in a ten part series.

Some of Google’s products are about to become available through an entirely different company, thanks to a new deal with AAPT. The Australian telecommunications carrier “will be offering Google’s new enterprise search solution to its customers,” according to the terms of the agreement.

You may have heard the term link bait discussed in search engine optimization circles. In SEO speak, link bait is content that attracts natural incoming links from other blogs and websites.

Search engines love websites that are continuously updated with fresh content. As a website owner, if you want to achieve or maintain a good search engine ranking, then your goal should be to continually provide updated keyword-based content on a regular basis to your website.

In an effort to provide advertisers with better search marketing information and protection from click fraud, Yahoo! Search Marketing has partnered up with four top web analytics companies. Now getting cozy with Yahoo!'s application program interfaces (APIs): Coremetrics, Omniture, WebTrends, and WebSideStory.