proposition

Every item you advertise, every word and illustration you use becomes a part of your company's image. Your ability to develop a USP (unique selling proposition) depends on your knowing what you want your image to be and then doing those things and only those things that reinforce that image.

To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors. In other words, you need to make your business special in the eyes of your customers and/or prospects.

Supply chain management (SCM) executives struggle with what their responsibility and role is. SCM crosses the organization. It is both strategic and tactical. It serves both cost and service mandates.

If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate.

Pricing your product or service is one of the thorniest marketing decisions you will make. Typically, you will consider the costs of producing and providing that product or service, distribution, advertising, and the competitive environment. And, of course, profit. Maybe there's a little wiggle room to make more or less profit and still stay in business. And then you hold your breath and hope the market finds your pricing acceptable, and hope the competition doesn't blindside you with an aggressive pricing strategy. There doesn't have to be such angst.

A few weeks ago I sent out a newsletter announcing my new web site, Selling to Big Companies. The next day I received an email from a subscriber that said: "You did a good piece of selling in the email. I read all the way to the bottom, and I had NO intention of doing so when I glanced at it. You must know your stuff!"

Picture yourself walking into the local bookstore. You find a title you like, proceed to the sales counter, and notice that the clerk is hiding behind the cash register. Without ever seeing their face they run your credit card, place your purchase in a bag, and send you on your way.

In this article I wanted to give you something special that could help you start making money almost immediately online. Many of the Techniques I teach you and tools that I give you take a long time to start producing Internet Profits. That is just the nature of any business. It takes time to build a profitable business. You have to think long-term to own a successful business.