proposals

Your proposal is selling for you when you're not there, so it must reflect your standards of professionalism.

1. Omit needless words. This can't be stressed enough. Excess words drag your proposals down. Don't try to use multisylabic monsters to impress people - it doesn't work.

There are only two times to write a news release.

When writing a business proposal, the executive summary is arguably the most important component. You should write it as if the success of the entire proposal rests upon it.

As with a verbal sales presentation, your written sales presentation should have a beginning, a middle and an end. The beginning addresses the prospect's situation, thanks them for the opportunity and identifies with their specific needs.

Are they instrumental in securing listings? A staggering 8 in 10 real estate marketing submissions simply don't "cut it", and in some cases, they actually drive a prospective vendor to the competition. Read this article to find out how well your proposal documentation rates, and learn how to develop pre-listing and listing collateral that SELLS outrageously well.