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Surfers are shopping online more and more and the greatest determinant in what will help them increase their willingness to buy is the ease, confidence, and speed with which they'll be able to shop. Therefore, merely "being" online is no longer adequate -- a business must also sell to, transact with, and deliver its product to its customers persuasively and promptly.

When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.

A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.

1. Write your ad copy like you're talking directly to your visitors. Use the words "you", "your", and "you're" a lot in your ad copy.

Dive into ten effective online marketing strategies to amplify your brand's digital presence and engage potential customers more efficiently.