promotional

Promoting a Website is becoming tough. For many, problems are seen at the beginning, when attempting to register a domain name. Once a satisfactory domain name is acquired, the site is lost within a see of competition. Time and money is required to excel above the competition.

With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products.

Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it.

I've finally found it! The ultimate marketing tool. It's inexpensive to advertise (try - free!). And it promotes your business (or website) like crazy.

Creating a successful Internet presence involves much more than designing a great web site or having the "perfect" product. Listing your website with the Search Engines is your first step, however, you must not solely depend upon the Search Engines to bring you traffic. You must design a complete promotional strategy and work it every day.

So, the marketing gurus have convinced you that you need some kind of free offer to be successful online. It doesn't matter if you create your own giveaway goodie or use an existing one, you need a "draw". What they often forget to tell you is that HOW you promote your freebie is just as important as WHAT you give away. Here are a few cautionary tales to illustrate the perils and pitfalls of free offer marketing:

1. Send out a FREE sample of your product with a special "two for one" offer - this enables your customer to get a first hand experience of your product in action AND the "two for one" offer maximises your average transaction value.

1. Send out a FREE sample of your product with a special "two for one" offer - this enables your customer to get a first hand experience of your product in action AND the "two for one" offer maximises your average transaction value.