profitability

The cheap keyword prices found by search engine advertising's early adopters are disappearing, which is making the great early returns on investment harder to find. Profitability, in the eyes of one Internet expert, will now come only with a little creativity.

Global Technology Consultancy Deploys Hosted CRM Solution to Better Understand Customers and Maximize Account Penetration.

In my professional experience as a sales and marketing coach/consultant, I've had the opportunity to work with a number of small business owners on various issues related to sales and marketing. The owners who are struggling to keep their businesses afloat tend to engage in some, or all, of the following mistakes that reduce profitability.

Have you ever wanted to know how a Web site became successful, from the point where it was taken from a non-productive state and brought to screaming success? Have you wondered about the strategies that brought the site such success, and have you ever wished you could apply those strategies to your own online business?

Without a doubt customer-profitability analysis is a hot topic -- especially for companies that embrace customer relationship ideas, because without it interpretations of CRM failures or successes are mere speculation.

It's so easy to blow through money when marketing a website. If you're like many new entrepreneurs, you may have already wasted several hundreds, if not thousands, of dollars on marketing campaigns that didn't give you the results you were hoping for.

It's so easy to blow through money when marketing a website. If you're like many new entrepreneurs, you may have already wasted several hundreds, if not thousands, of dollars on marketing campaigns that didn't give you the results you were hoping for.

A telecommunications company recently calculated the cost in replacing an operator. After considering the exit interview, administrative activities, replacement and training costs of education, and coaching, the cost exceeded $6K. In addition, there were indirect costs associated with employee turnover including increased workloads and strains as coworkers pick up the slack until new employees are hired and trained.