prepared

The Australian-based Telstra Corporation is expected to launch a search engine built around their Sensis property, a Yellow and White pages-based service. This move is seen as defensive strategy against Google and Yahoo.

Businesses and individuals alike have all grown to rely on computers. The reliance is never more apparent than when something happens to the horrid little box that makes our lives easier. We expect computers to react a certain way, in certain situations. It nearly always comes as a surprise when the beloved little box, know as a computer, refuses to boot up. Probably even more shocking, is the dawning that we've neglected to backup or prepare for the unforeseen disaster that has just been thrust upon us.

Ever since Google announced the launch of its email service, Gmail, the search engine has seen no end to criticism and discussion surrounding their proposed method of scanning incoming emails for the purposes of ad placement.

The battle lines for search supremacy have been drawn. Google, the presumed search engine leader, is gearing up to ensure that their search engine is versatile enough to endure.

I'm sure you've heard the one about "Failing to plan is planning to fail" and, equally, "If you don't know where you are going, how are you going to get there?"