prefer

The majority (71%) of social network users have two or more profiles on different sites and 26 percent have four or more profiles, according to new research from InsightExpress. Among social network users who have created only one profile, 46 percent are on MySpace and 36 percent are on Facebook. Those who have two or three profiles can be found on MySpace (78%), Facebook (71%), Classmates (22%), and LinkedIn (11%).

Sixty-five percent of people who watch video on their computers, mobile devices or digital media players are watching professionally-produced TV programming, including network-and cable-produced shows, news and sports, according to ChoiceStream's 2007 Survey of Viewer Trends in TV & Online Video.That number surpasses the 39 percent of people watching user-generated video by 67 percent and is expected to increase over the next six months as traditional TV viewers begin to shift their viewing habits towards other devices.

If they have a choice 72 percent of Internet users would favor viewing ads to pay for Web content instead of paying to access content according to a Direct Marketing Association study.

Steve Jobs achieved hero status a few months ago for calling on record labels to remove copy restrictions from downloads.

Ipsos Tempo Digital Music Brandscape study released today indicates that Apple's iTunes continues to cement its position as the primary fee-based digital music destination, while a number of other services are trying to grow their consumer base and establish points of differentiation. For many brands awareness was consistent in 2006. For American downloaders aged 12 and older, iTunes saw an increase in both unaided and aided awareness over 2005, rising from 57 percent to 66 percent for total awareness.

An AP-AOL study reveals some surprising, and not so surprising, data about instant messaging.

When it comes to the question of allowing cellphone calls on flights, respondents to a survey just say no.

A study conducted by Google found buyers in the B2B world prefer using search engines to conduct their research, as opposed to traditional B2B publications.