positioning

It's no SEO secret that inbound links to your site are an important part of any complete search engine positioning strategy.

The quest for higher search engine positioning on the natural search engines is generally the quest to increase revenue from a product or service.

If placing your website within the top search engine results, entering certain keywords in Google, Yahoo, MSN Search, or Alta Vista, has become your daily obsession, stop for a moment and reflect. Is achieving top search results with selected keywords the real objective, or, is it perhaps developing a means for connecting with your potential customers, thus attracting more qualified traffic to your web site, what you are truly after?

There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers. The amount of money that can be made depends of course on your industry and your products and/or services but to be sure, if it can be sold at all, it can be sold online.

So you have a beautiful website that you paid a pretty penny for and you are completely happy with it ... except no one can find it.

Coke, McDonald's, Nike. Around the world, anyone who sees the Golden Arches or the Swoosh knows what they mean.

With more and more experts and search engine enthusiasts claiming the right way and the wrong way to handle link swapping, link exchanging or reciprocal linking!

As the plane lifts off, imagine yourself reclining comfortably in your first class seat. You're headed for San Francisco where you'll be met by a driver and whisked to a luxury hotel with views of the bay. The tab is being picked up by a company looking to buy your firm, and your biggest concern is how much cash and stock to ask for when you meet with the president of the company and the senior officers. Sound like a fantasy?