podcasts

Leesa Barnes, author of the book Jumpstart Your Podcast, is a veteran, if there can be one in the podcast world, of using the medium as a marketing vehicle.

WordPress is a blogging platform that has podcasting support. A podcast is a pre-recorded audio program, very much like a radio program that is listened to on the computer.

I have been hearing and reading a lot of communicators lately proclaiming that, in podcasting, content is king.

A key aspect of lead generation is to engage people as early in their buying process as possible, because that's where you can make the biggest difference. Simply put, engage early and often.

I was intrigued by the PRWeek headline: "Free podcasts become driving force in BMW branding push."

In an effort to attract a younger demographic, CNN is set to launch a new series of podcasts. The Cable News Network already offers some more traditional content in podcast form, but the fresh offerings will be of a decidedly more offbeat variety.

Taking college courses from the comfort of home may become a reality, at least for some students. No more 8 AM lectures, no more tramping across campus through a snowstorm or in the baking heat. Not for students of Bradford University's Dr. Bill Ashraf, who has ditched traditional lectures, turning instead to podcasts.

Learn how to build your brand with the power of podcasts, from its rise to its implementation, benefits, challenges, and future prospects.