podcasting

This morning at the Triangle Social Media Club, Kipp Bodnar led the group’s discussion regarding the business applications of podcasting. I will attempt to recap some of our highlights for those who couldn’t wake up at 8am

As a podcaster, I often do interviews and other audio recordings when on the road. Clients’ offices, in hotels, airports, at conferences, you name the place, opportunities often arise for recording a conversation that may end up as a podcast.

If you plan on entering the world of podcasting or want to make yours better, you can read what I’ve learned in my MarketingProfs article, "Lessons Learned from Podcasting." Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Are they worth the time investment? Should you start a podcast to generate leads? I would say probably not, at least if that’s your only motivation.

I’ve had this post in mind for a couple months now. I’ve put it off due in part to my travel schedule and in part because I wanted to chew on it a bit more. It’s certainly not a new topic; in fact, it’s well-worn territory: Why hasn’t audio podcasting become mainstream?

Murdok' Kara Ratliff caught up to Roxanne Darling from Bare Feet Studios and Beach Walks with Rox at the 2007 Podcast and New Media Expo.

Eric Schwartzman, Founder and Chairman of iPressroom, was video interviewed by Murdok reporter Kara Ratliff at the Podcast & New Media Expo.

A great podcast can be an effective tool to generate buzz about a new product or service your company is offering, or can even be a way to simply heighten your online presence and popularity throughout your particular niche.

Spending on podcast advertising, to reach a specific niche audience, could touch $400 million by 2011 after reaching $80 million in 2006.