playbook

Linkbaiting is all about the bait. In the same way that you can't catch a giant tuna with a bag of doritos - you're not going to get the attention of important bloggers, journalists, or other folks with some garbage content or news.

After having watched Microsoft enter new markets with bland first release products, it's odd to see Google do the same thing.

When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.