platform

OpenX Technologies has launched an online ad marketplace aimed at smaller online publishers and designed to be an alternative to larger brands such as Google, Yahoo and Microsoft. OpenX Market is focused on helping publishers generate more revenue and to help advertisers more easily reach their target audiences across large numbers of publishers. Publishers have control over routing any or all of their ad impressions into the OpenX Market by using tools integrated into the company's ad server.

We have all heard about Twitter and Dell. A customer service coup of sorts that jacked up sales with a claim in December of ’08 that $ 1 million in sales could be contributed to Twitter efforts.

So why the quotation marks around the word ads in the title? It’s like that age old question of if a tree falls in the forest but there is no one there to hear it does it make a sound? This version however reads like, “If you place and “ad” on a website and nobody paid for it is it an “ad”?

LinkedIn has introduced a number of new software applications, which are business focused in an effort to become more useful in the everyday workplace. The LinkedIn Intelligent Applications (InApps) platform allows companies to develop professional applications for the sites members. It features applications from Amazon, Google, Box.net, Huddle, Six Apart, SlideShare, Tripit and WordPress.

Brightcove has introduced its newest version of its online video platform, Brightcove 3, which has been in beta testing with customers since June.

YouTube has reached agreements with iTunes and Amazon.com to offer users "click-to-buy" links to download music, games and other products.

If Jerry Yang is to be believed, Yahoo's experienced a genuine "eureka" moment.  The company has launched a new digital advertising platform, and its CEO is comparing the platform's importance to that of radio, television, and the Internet.

Music Web site iLike has introduced new features, including full song playback and a self-serve advertising platform.