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The online video copyright issue is set to get more intense as legal lines come closer into focus. The YouTube and Viacom case, in the unlikely event it sees a courtroom, would be large enough to solidify some ground rules. There are also international complications, which makes one wonder if the World Wide Web will one day necessitate a Virtual World Court.  

Copyright infringement is not just a concern for copyright holders but for advertisers as well. Smaller advertisers are especially cautious when it comes to video sharing sites. They fear being associated with clips that maybe violating copyright laws.

A survey conducted by the Business Software Alliance shows that one out of every three software programs that people use around the world is pirated.