persuasion

Steve is Vice President Client Solutions at CooperKatz, a New York PR firm, and author of the Micro Persuasion blog. He is arguably the most prominent and influential blogger in the PR profession either side of the Atlantic.

I am very pleased to announce that today I became an "intrapraneur." CooperKatz & Company, my employer, is launching a new practice that will carry the Micro Persuasion brand.

When it comes to being influential with people, my good friend David Barron likes to say "inside of rapport, anything is possible... Outside of rapport little is possible." While David goes into much more depth on Rapport in the Foundations of Persuasion, I wanted to spend some time on this topic today.

Have you ever had the feeling you just don't have what it takes to influence anyone you come in contact with? I know I once felt that way until I started studying persuasion and influence. The truth is, we all have persuasion power, and it builds on core mechanisms of how our minds work. This article has some key aspects of influence that anyone can access immediately.