perspective

As an internet retailer, I have had to learn the hard way that our customers do not necessarily see our sites the way we see them. In fact, when we conduct usability studies, I am often shocked to find that what is very obvious to me escapes them completely. Does that make them stupid? Of course not. Their perspective is just different. In their eyes, the retailer is the one that is stupid.

It's an unfortunate fact – no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google.

I'm sure most of you understand the concept of a Google bomb (it should be called a search bomb because these "campaigns" effect more...

Not long after "The World is Flat, A brief History of the Twenty-First Century" by Thomas L. Friedman came out, I read the book.

A comprehensive guide on linking strategies, focusing on search engine perspectives, best practices, and the future of SEO.

The rush to digitize the contents of five huge libraries could end up having a crushing impact on a small British publisher.

Companies are waking up to the fact that the days of early retirement incentives and lower salaries earned by younger workers will soon no longer serve their staffing needs.

As at May 29, 2005, Google last traded price was $266 - an increase over its opening price of $100 on August 19, 2004. It is easy to be caught up by the outburst of irrational exuberance over this spectacular performance. Instead, this article tries to present a contrarian's view.