personality

Explore the essence of Web 2.0, emphasizing user-generated content, social networking, and interactive platforms.

You can create an irresistible offer by humanizing the registration process. Help your potential registrants know that you are real, caring people behind the scenes.

Microsoft put on his beer goggles and scanned the room of leftover prospects, still deep in their cliques (they call them "social networks"). A sad song whines from the second fiddle - ...

The theory that I'm presenting in this article is based on a variation of the Myers-Briggs Type Indicator and Kiersey Temperament Sorters.

Some people like hypey copy, while others prefer cold copy. Some people like short copy, while others prefer long. Some people drama, stories and testimonials. Others data, statistics and facts.

Marketing types are fond of classifying people into categories. Here are four which I took from "Differentiate Or Die," by Jack Trout with Steve Rivkin. (John Wiley & Sons, New York, 2000, p15.) Only the first few words of each are included here.

Owning an online business and publishing an ezine can be very frustrating, AND rewarding! There can be 100's or even 1000's of websites and/or ezines that are almost exactly like yours. What can you do to make your online business stand out from the rest?