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As more and more of the world logs on to Web, we know that now is not the time to experiment with design, or to assume what works in the real world works in the virtual world. It's time to apply what we know works, and what works is entirely dependent upon the end-user.

Marketing requires much more than just wishful thinking. While that statement might sound like the obvious, upon reflection, it's a more ubiquitous concept than we might think.

When marketing online there are some advantages and disadvantages. The main advantage is that you can completely automate the sales process and sell 24 hours a day, seven days a week, 365 days a year without one smidgen of human input.

Behavioural interviewing is based on the belief that the best predictor of future behaviour is past behaviour. The best way to gauge if a person is going to perform well in a new job is to look at the way they have performed in their current and previous posts. I agree. How could you not? Especially when you look at the alternatives;

Nearly half of Americans will develop some sort of mental disorder some time in their lives. With better detection techniques, the number of people who report problems like depression, anxiety, and impulse control problems is increasing, but the latest report says treatment is inadequate.

We all have people whom we find difficult. We don't understand them, connect with them, or even talk comfortably with them. But, when we own a one person business, seeing someone as difficult gets in the way of our selling effectively and their buying wisely.

Gst means Goods and Services Tax. Here in New Zealand the Goods and Services Tax is 12.5% on all goods and services. You the ordinary person on the street do not get any of this tax back. This tax is over and above all other taxes already on your goods etc.

Often I get the feeling that normal people (you know, the ones that don't spend hours on end lurking behind their computer screens) think those of us who earn our living online are just, well...different.