performance

Google launched an interesting new feature to the AdWords interface that lets you see what could have been if you had bid differently. The feature, called the Bid Simulator, shows you the potential impact of your bid on your advertising results. "While it can't predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids," says Dan Friedman of Google's Inside AdWords crew.

Last week, Compete shared some interesting data looking at homepage visitors at the top publisher sites, and compared them to visitors to the entire domain.

If there’s ever been a time when email marketers need to be on the ball with their communication, it’s right now. Consumers are harder to part from their cash and the competition for sales is hotter than ever. However, dotMailer’s annual benchmark study, “Hitting the Mark”, shows that the overall email marketing performance of the U.K.’s leading retailers is actually down on last year.

Advertisers who use Microsoft adCenter were treated today to some tips on getting ads up faster and improving their performance. Obviously these are essential factors to the success of a campaign.

Let me walk you through my two reactions to learning about the compensation package for newly appointed Yahoo CEO Carol Bartz. First:

Nielsen is sharing some interesting data today regarding online retail web traffic during the holiday season. This data shows that both Black Friday and Cyber Monday traffic were up by 10% each when compared to last year.

Google has been providing tips for optimizing AdSense ads to enhance their performance. The company has provided a three-part video series on this subject, which it has just released the final installment for.

It's one of those life lesson clichs: you win some, you lose some.  And where social media is concerned, you may also just give up some, because a new study found a wide mix of results when social media was used for marketing efforts.