perfect

After pretty much having their case against Google & Amazon knocked down, Perfect 10 is back with a claim against Microsoft. It seems the company is intent on getting someone to cough up money for what it claims is copyright infringement on it’s images of naked women.

Well, it’s (more or less) official: should Google ever decide to take over the world, most of us will be willing to aid it.  The results of a new study confirm that, in certain European circles, the search engine giant is regarded as an ideal employer.

Another ruling has arrived concerning Perfect 10’s ongoing litigation, and its case against Visa, Mastercard, and several other companies has, like its suit against Google, gone in the defendants’ favor.

Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn't have as much value to search engines and so, it doesn't receive the same weight as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site. The link, itself, is testament to the quality of the site being referred.

Paul Slogan from Business 2.0 recently wrote a great article on the quest for the perfect online ad. He discusses how although Google is the king of search, users only spend 5% of their time searching. With users spending 95% of their time on the Internet engaged in non-search related activities, how can you target them? I don't think there is an answer, but here is how I would go about creating the perfect ad.

Small Business SEM has an excellent post titled Ultimate Guide to Building the Perfect Link.

MySQL guru Sheeri Kritzer listed eight SQL best practices for database professionals who are hard at work on their projects.

"Da Da Da. Da Da Da." Not to be confused with The Police song "De Do Do Do, De Da Da Da" from 1983's ZENYATTA MONDATTA album.