parents

Close to a quarter of children in the UK between the ages of 8 and 12 are able to get around age restrictions imposed by social networks Facebook, Bebo and MySpace, according to a survey by online identify firm Garlik.Because of this the majority (72%) of parents are monitoring their kids online activity. Twenty-five percent of parents secretly login to their child's social networking page and over a quarter (26%) have created their own social networking profile to monitor their kids.

The European Interactive Advertising Association says that adults who live with children are more engaged online that those who don't, according to its new "Digital Families Report."The report found that 73 percent of people living with children are going online each week, compared to 52 percent who don't. They are also engaging in broader range of digital activities than those without children.

Corporate ownerships and small sites are branching off this deal in every direction.  Still, to reach towards the top level of the matter, MTV Networks has acquired Babunga's "online family network" for an undisclosed amount.

Advertising on kid-friendly website Webkinz has one advocacy group up in arms and demanding the toymaker take down the ads.

Eight out of ten children between the ages of 4 and 17 frequently play computer or video games, according to a new poll from AOL Games and the Associated Press.

Children between the ages of 8 to 14 years old are performing a variety of tasks online such as shopping and helping their parents navigate the Internet, according to a study from Stars for Kidz, "Surfin on Mom's Turf".

A Midwestern private school has sent home warnings about students placing personal information on the popular networking site MySpace.com.

How does this relate to the search marketer? Ah well that's the story for our readers isn't it. Well, we've got that too. They also ranked the top 10 web site by parent company and top 10 web sites by brand as well as the time spent per person combined in both home and work. This is where the tale really is told.