panama

This is the problem with Yahoo’s name for “Panama”: it sounds quite strange when you discuss it in relation to other countries.  Nonetheless, the new ad system has found its way into Australia and New Zealand.

Among the analysis of Yahoo's new search marketing system by Reprise Media came the revelation that smaller monthly spenders have seen cost per click prices rise.

With the end of 2006 Yahoo! officially uncovered the commonly known Panama Update. Since that time the accounts are being upgraded from the older systems to this fresh system. Not all the accounts have been upgraded, however, it is expected the task would be full and finally accomplished by the end of march, approximately. Yahoo! Panama is definitely a welcome change.

The second part of Yahoo Local Advertising Options, Post-Panama at ClickZ has some fine tips on local search marketing. Patricia Hursh, the author of this writeup explains intricately which ad product is best for your online marketing needs.

Monday February 5th, 2007, will be a day that goes down in search engine history. At 3pm PST today, Yahoo will bring together 30 to 40 engineers and start migrating the old Overture pay-per-click platform over to the new "Panama" model.

It's go time for Panama, the massively updated, long-awaited, advertising system Yahoo will debut this afternoon to its full complement of advertising clients.

The day after the Super Bowl is coming fast, and with it will be the formal, no-kidding, here it is, launch of the new Yahoo advertising system. Yahoo wants you to be ready for the switch.

Anything Yahoo can do, Microsoft already did. In Microsoft's opinion, they are doing it a lot better than Yahoo and think the portal will just keep on playing catchup when Panama arrives to take on adCenter.