Tag:
outside
Archive
Thinking Outside the Demographic
If you have been in marketing for any amount of time, you know how omniprescent demographics are.
The first question most marketing teams will focus on is "what's our target demographic?" Demographics are what media is bought by and what media properties define themselves by. Ask any online community about their core audience, and they will typically respond with a demographic like "teen girls 12-18" or "young men 18-25." TV shows and movies do the same.
Archive
Mechanical Turk Officially Closed Outside of the US
Being outside the US I wasn’t able to use Amazon’s Mechanical Turk program so far – they required me to provide a US bank account to start developing with their API. At least that was the case in the beginning; perhaps there were ways to still get into the system outside the US as Requester before.
Archive
Crayon Colors Outside the Lines
Massively multiplayer online role-playing games (MMORPGs) have thrived on the concept of providing a completely autonomous virtual world. With the prospect of such a captive audience plugged in to a digital community, marketers are looking for new, more socially relevant ways to showcase their products
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Thinking Outside The Context For Ad Targeting
It's conceivable that when targeting a demographic, tunnel vision could become an issue.
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An “Outside The Box” Way To Get An Extra 108,160 Hits A Year
As webmasters, we are always looking to boost link popularity and get extra traffic to our websites. Here is an "outside the box" method that will accomplish both of those goals at the same time.
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Open Source Marketing Goes Outside In
Traditional marketing has been built around the idea of creating a central set of messages and sending them out into the marketplace.
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SeaChange Takes Over Liberate’s Assets Outside of North America
SeaChange International and Liberate Technologies have entered into a definitive agreement in which SeaChange will acquire substantially all of the assets of Liberate's business outside of North America.
Archive
Thinking Outside the Media Box
One of the more interesting developments in online news over the past year has been the rapid adoption of conversational media tools - e.g. blogs, RSS and podcasting - by the traditional mainstream media.