options

It's getting hard to imagine how the Google TV Ads team could make things any easier on marketers.  After these promoters have been given suggestions concerning which shows are best-suited to a given audience, a new series of features and options will report back ad viewership data in greater-than-ever detail.

Today Yahoo announced the addition of three new targeting options for Yahoo Search Marketing ads. They are demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.

Facebook has launched two targeting filters for Facebook ads. These are language and radius targeting. Both have been heavily in demand by advertisers.

ShareThis, creator of the ShareThis widget that allows for the easy sharing of content via your favorite social networks, has announced a new version of the widget with some added features. I just chatted with CEO Tim Schigel about it.

Much like with email, and obviously search in general (although the market share doesn't dictate such obviousness), the competition between Google and Yahoo seems to be heated on the image search front as well. Maybe "heated" is the wrong word, but you know what I mean.

Microsoft Live Search has rolled out a new translation feature in its search results. The feature is available through Live Search, IE8, the Windows Live Toolbar, and a translation bot for Windows Live Messenger.

Give people a little money, and you'll gain their loyalty.  Give 'em too much, and they may retire and forget you.  So Facebook seems to be making a wise move by allowing employees to sell a small number of their stock options.

As Microsoft weighs its acquisition options with Yahoo, it’s interesting that its board is pretty much leaving the decision to CEO Steve Ballmer. Could it be that Ballmer’s next move be the one that decides his future at Microsoft?