optimizer

The AdWords tool automatically adjusts one's CPC bids up to a maximum CPA to find the most optimal bids for an ad auction.

Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.

Google isn't saving all the goodies for SES San Jose in August, as they released a new utility for their AdWords clients.

The Website Optimizer that Google made available to all of its AdWords clients shows how well (or poorly) links convert; Google's Analytics team thinks people can benefit by seeing how users of both Optimizer and Analytics can use them together.

If you can measure it, you can improve it.  The promise of scientific advertising, marketing with measurable results, is now available to anyone.  Anyone can Increase conversion rates with the Google Website Optimizer.  Any website that has conversion as a goal will benefit tremendously by engaging in testing using this tool. 

Talk about a potentially disruptive technology! Google has released a new product that integrates with AdWords: a landing page testing tool called Website Optimizer to help sites maximize conversion rates. It's high-powered stuff. More info from Google here. It seems only select advertisers will be invited to participate in the beta.

I've long been a fan of tools like Optimost, Verster, and Offermatica which allow marketers to do multivariable testing to find the best possible converting landing pages for their ad campaigns.

Right about now, Google's Brett Crosby is revealing a new tool at the Emetrics Summit in Washington, D.C. Called Website Optimizer, it is designed to help AdWords advertisers test different landing pages in order to determine which one drives the highest number of conversions.