optimized

The most used content type among knowledge workers for business purposes has switched to press releases.

Today, being on the first page for your most popular keyword phrase is like having the most memorable prime time television commercial in 1973. Essentially, that's where the power of advertising is going. It's all about Search. And Search is only going to become more important over the next ten years.

I've been writing lots of stuff about how to write optimized content (visit http://www.amrithallan.com/optimized-content.asp to see what's optimized content) for web pages.

Welcome to part eight in this search engine positioning series. Last week we discussed website submissions. In part eight we will be covering the importance of link building and developing inbound links to your website.

Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so.

Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being.

Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.

Ever since the beginning of the search-engines dominated Internet, the importance of keywords and key phrases has remained undiminished. Although PPC and other technologies have tried to take precedence over them, they have remained the tool of the masses to get found on the search engines. Millions of searches are conducted every month using Google, Yahoo!, MSN and other mediums. Those who can pay, bid for positions and clicks. Those who cannot, or don't want to, optimize their websites for the relevant keywords.