omniture

Maybe this is old news to some of you but it is new to me. I came across BYU’s eBusiness Center site and found out that Omniture and BYU’s eBusiness center have teamed up to present a Web Analytics Competition.

Omniture, Inc. has announced the launch of Discover 2.0, analytic software designed to give companies the ability to visually explore large amounts of online customer interaction data in real-time. Discover is a component of the Omniture Online Business Optimization Platform, and is a solution that Omniture claims can accomodate all levels of business users by generating everything from simple reports to more complex methods of data aggregation and analysis.

Omniture has partnered with various companies in the industry to take web analytics to next level. These partnerships will allow Omniture's customers to easily integrate different marketing applications and truly help them move toward actionable web analytics.

Omniture, the largest provider of on-demand web analytics, today publicly announced Omniture Search Engine Manager, a true breakthrough for search engine bid management and optimization that represents the next phase in the evolution...

Omniture launched the industry's first-ever web analytics Best Practices Group, chartered specifically to enable customers to realize the full potential of their web analytics implementations, through customized training, hands-on support, and innovative application of best practices and principles.

Omniture today announced that America Online has selected Omniture's state-of-the-art hosted web analytics solution SiteCatalyst to provide analytics across all of AOL's worldwide properties and services.