newsletters

Wondering why or how to get an email newsletter going? Yes, your business should have one. And yes, they are surprisingly simple to put into operation.

Your e-mail inbox probably receives several of them each day. Some you open and read, while others are deleted, without a second thought.

A newsletter for 60 employees? A visitor to the Manager's Guide Web site asked about buying content for a newsletter that would serve a group of 60 professionals; the department responsible would not have time to write a complete newsletter.

Newsletters act as part of your "keep in touch" marketing strategy. They provide a vehicle for keeping in touch with your current customers or clients and providing them with additional value.

If you create an email newsletter in Microsoft Publisher, you have probably run into the same problem that I did - distributing the newsletter after creating it.

Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry.

Mary was frustrated with the lack of subscribers to her new e-mail newsletter. She had taken care to make it a double opt-in type, and was always careful to avoid any hint of spamming.

Every now and then a subscriber will ask how I create my newsletter. Fortunately, this request is done in conjunction with a complement I humbly accept.