newsletter

Google caters to a lot of specialized interests and industries - with a market cap of almost $170 billion, the company can afford to be versatile.  Yet a new AdWords newsletter addresses a topic about which I’m especially enthusiastic: cars.

I've been working for a software developer company for about 5 years. We regularly send the letters about new program releases and upgrades to our customers and different newsletters to those people who subscribed to our mailing list.

In this article we'll continue talking about how to create a healthy email message and give a few tips how to survive anti-spam filters.

Your opt-in or business list is the most valuable asset to your business. Your subscribers have made a positive decision to voluntarily subscribe to your free newsletter.

It is important to note a few points when writing your newsletter. Do not rush this and plan your publication well. Once you develop a really good newsletter you will have more chances of readers opening it and not unsubscribing.

For marketers, publishing your own electronic newsletter can be challenging. Between project deadlines and other things, you've already got a lot on your plate.

An internet newsletter is the equivalent of a brochure or an offline informative newsletter - it needs to capture attention, deliver high quality information and content and convince readers that your company is worth remembering.

Learn How to Grow Your Ezine List and Publish an Ezine that Gets Results.