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Nearly 70 Percent Of U.S. Households Play Video Games
The number of American households that play computer or video games has risen to 68 percent, a three percent increase over 2008, according to the Entertainment Software Association, a group that represents U.S. computer and video game publishers.
"This is the new golden age of entertainment software. Our products are now being enjoyed by over two-thirds of Americans," said Michael D. Gallagher, CEO of the ESA.
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Web Analytics Market to Reach Nearly $1 Billion in US
Research from Forrester indicates that the US Web Analytics Market is on track to reach nearly a billion dollars by 2014. Forrester attributes this to a need for marketing organizations to be more accountable to businesses.
Also at play is a shift in marketing budgets' allocation for interactive channels, for the purpose of matching consumers' migration online, the firm notes. The market is expected to grow to $953 million by 2014, which would be a 17% compound annual growth rate.
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Nearly Half Get News Online in Spain
Research from comScore found that out of the total Spanish Internet audience of 18.3 million people in February, 8.4 million or 46% visited an online newspaper site.
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Traffic To Twitter Nearly Doubles In Two Months
Twitter's been the subject of embarrassing outages, spam concerns, and serious questions about its general usefulness. None of this seems to matter much, though, as new data from Compete shows that the service is growing at an extremely impressive rate.
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Report: Nearly 90% Don’t Pay Attention to PPC Ads
The report from Ad Age published recently, reveals some eye-popping facts and figures about search marketing.
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Google Nearly Ready With In-Game Advertising
You don’t need to worry about pixies hawking Diet Pepsi or having to watch action heroes put on Axe deodorant. Google intends to address ads in video games in a different way, and according to new reports, it intends to do so starting this month.
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Japanese Cyber Suicide Nearly Doubles
It's not so much suicide that's causing alarm in Japan - death by one's own hand is woven into the nation's fabric - it's who's committing it and how. Just this week, nine people in two separate events were found dead in their cars after forming Internet suicide pacts, and the trend is on the rise.
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Microsoft Nearly Violates Antitrust Terms
Contracts calling for makers of portable music players to exclusively bundle Windows Media Player software with their hardware caused federal concern.