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Purchasing agents have one of the most political positions in a business setting: they must help their users define all of the criteria surrounding their requirement, bring the technical people on board to accept a new piece of software, and then find the right vendor to suit the requirements.

Carol Abrahamson, a regular Murdok reader, recently submitted her text e-newsletter to me for the drive by review. She sells her consulting services along with an info product, so her e-newsletter is a crucial part of her marketing initiative. For this review I looked primarily at ways she could take email reading patterns into account and create an e-newsletter that readers will use and feel connected with.