natural

After the latest Google Search Engine Ranking Position (SERP) update, many websites that focused too heavily on one keyword lost ground in the SERPs.

A nice Q and A session with those in the know at SES San Jose shed some light on organic listings and the various methods that can be used to improve them. As site owners pelted the forum panel with questions, it became clear that a site's best weapon is pure legitimacy.

I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-sentence and said, "Hi, Julie."

TrafficLeader, search engine marketing services provider, today unveiled an exfpanded set of services focused on the internet search engine optimization (SEO) and introduced its new Web site.

In the PPC world the more you pay the higher you rank. A #1 ranking on Overture for "search engine placement" would cost $8.01 and a #3, $5.25. It has generally been understood that this is a major difference between the PPC engines and the natural engines. You can't buy placement on the natural search engines or can you?

With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.

A survey conducted by iProspect found that more than 60 percent of Yahoo users and over 72 percent of Google users clicked on a natural search results when looking for the most relevant listing for their query. Natural search results are non-advertisement listings that are returned when a keyword is queried.

You scroll down past the banner ads and enter your search term. You pass the "sponsored results" without a glance. You ignore the shaded results to the right, as well as the additional "sponsored results" at bottom. Hiding somewhere in the middle of it all, you finally find the results you came for.