mystery

Earlier this month, Google revealed a planned series of changes to the way that AdWords evaluates landing page quality. In the first of a two-part series, the Inside AdWords team attempts to address the bevy of questions that have accompanied the announcement.

Microsoft may have something really cool up its sleeve. A strange site has appeared at www.notfornoobs.com. It features a static-filled television that shows glimpses of the Microsoft logo, a three-headed snake, and a countdown timer. Then it requests your e-mail address.

MSN has expanded its Instant Answers search feature to include sports statistics, weather, politician information, and holiday customs. MSN can even tell you how many licks it takes to get to the center of a Tootsie Roll Pop, if you know how to ask the question.

It may take weeks before Florida medical examiners are able to determine the cause of death of a four-year-old boy who collapsed Monday aboard the "Mission: Space" ride at Disney's Epcot Center.

Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what?

Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about.

I can't even begin to tell you how many times I've heard the statement, "I get tons of traffic, but no sales." It's normally followed by comments like: "My site is highly optimized for the engines and my rankings are great. I don't understand why no one is buying." Let me shed some light on this mystery.

Once upon a time, I bought a toaster oven at a large discount store. When I tried to bake a potato, I turned the temperature dial to 350 F. Nothing happened.