mistake

I can't even begin to tell you how many things are wrong with Lycos' dating search engine business model.

December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers.

The most common web design mistake is to design for the exception, and to ignore the obvious. That's because designing for the obvious is boring, while designing for the exception is fun.

You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline.

When it comes to filing your tax return, spending 37 cents could be the biggest mistake you ever make.

Everyday I see a common mistake being made on websites all over the Internet. It results in lost customers, lost sales, poor visitor figures, lost profits and more. In short, it has a negative impact on all aspects of the website and company concerned. Its also completely unnecessary and costing businesses dearly. Rectifying this one mistake would transform websites and businesses increasing sales, profits, customers, recommendations, etc.

Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive.

This morning I received an email from someone who has set up a site devoted to "writing for coaches." We'll call the author "X" to protect the guilty -- and the nave. Here's what we can learn from X's mistakes.