mining

The myth that you can't make money online with resale digital information products will be EXPLODED right now.

Are your mining your email for all that it has to offer? If not you are missing out on one of your biggest opportunities to improve the profitability of your business. That's because your email often holds the key to:

The October 2002 Consumer Email Study by DoubleClick revealed some customer preferences that can help you improve your opt-in email marketing results. First, getting your prospect/customer to open the email can be no small task. No matter what you say in your email, if they never open it, it's a lost cause.

Understanding your Web site’s traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it’s "market research that cannot lie" - and therefore provides unprecedented insights that can help you to strategize not only for the future development of the site itself, but also for your overall business and marketing plan.

I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" You can't have a conversation today for more than five minutes without some marketing type throwing in a line about brand building!