message

Sometimes the turn of a phrase or even just the lack of a single word can be all the difference between delivering a powerful and highly proficient viral marketing message or missing the boat entirely. Gord Hotchkiss has recently posted an excellent breakdown of what turns a rumor or message into that successful viral entity all marketers hope for.

MySpace might or might not be able to hold onto its lead in the social networking world.  But one thing’s for sure: it really needs to find someone other than Tom to write its error messages.

Either the Google PageRank in your toolbar is officially meaningless, or Google just sent another message to link sellers. Once again, Google isn't talking and we're left to speculate.

In highly interactive websites and intranet sites, you probably want to let the users know what's going on when they delete, save, export etc. on the site.

I read a lot of papers - regular ones, and online - as any media junkie/PR person should.

The RSS & Brand session at the Syndicate Conference discussed the potential for RSS feeds to become a preferred way to get the message from businesses to consumers; now the technology just needs more users to begin using it.

How many e-mail messages do you receive in a week? How much of it is spam?

Two senior IBM executives are featured in an informative and engaging series of audiovisual presentations that present the case for blogs as strategic business tools.