medium

The RSS & Brand session at the Syndicate Conference discussed the potential for RSS feeds to become a preferred way to get the message from businesses to consumers; now the technology just needs more users to begin using it.

Instant messaging is overtaking email as the preferred way to communicate, especially among teens and young adults. Overall, IM's are up 19 percent year over year, with many Americans sending as many, if not more, IM's than they do emails, according to AOL's Instant Messaging Trends Survey.

Around the world, those who had quietly smoldered for fear of offending the powers that be have found a voice in blogs. For many, the blogosphere has become an anonymous cry to the masses. For the brave, not so anonymous, but equally as scathing, sounding boards are giving them words they hadn't dared utter in public.

I was quoted in a special report by MarketingSherpa's contributing Editor, Dianna Huff. Her article stresses that OEMs can do a lot more to help IT consultants and resellers with selling.

Do you know what is wrong with doing business on the Internet? Oh sure, sp*am is a real issue for most people, but it only emphasizes the point I would like to share with you today.

A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin's "ideavirus")? Publishers fear that freely distributed and cost-free "cracked" e-books will cannibalize print books to oblivion.

Explore how to choose the right advertising medium for your business, considering factors like portability, adaptability, acceptability, affordability, and capability.