maximizing

In the late 90s, web publishers were riding high with banner ads. Payouts were great, and many web owners actually saw their dream of sitting on a beach sipping tequila nearly realized.

If you go into any Blockbuster Video store, you quickly notice the company's use of a classic marketing technique - up-selling correlated products.

Placing those ads on your site are designed to do just one thing, make you and the advertiser money. No it's not rocket science but there is a science to doing it right.

"If you saw a $20 bill lying on the sidewalk would you leave it there?" At this point many sales people think their job is done once they have closed the sale, particularly in a retail environment.

Developing a successful Internet marketing strategy is the key to your online success. Your strategy not only involves your marketing and promotional efforts, but your web site will also play an important role.

Your freelancer's bio is a vital job-hunting tool. While traditional job hunters have CVs and resumes, independent writers and other independent professionals have biographies, because as an independent, you're working *with* your clients as a consultant, rather than working *for* them as an employee.

PROBLEM: With our now streamlined workforce, we are over-allocating reduced staff with tasks they are either not trained for or not interested in, resulting in both reduced efficiency of business and loss of focus on our primary goal – Customer Satisfaction and Retention. Hypothesis #1 There is a calculable (lost) opportunity cost that each employee has which results in a dollar value per hour for obtaining new business. amount of revenue / (number of hours spent * loaded cost.)

Pay-per-click keyword advertising has become immensely popular as it enable advertisers to have better control over their budget.