materials

How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here's how to do it.

1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the design round reasonably fast too.

Without a powerful headline, your message stands little chance in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects inside, the rest of your marketing effort is meaningless.

In our changing economy it is more important than ever for a business to find cost-effective methods for increasing sales, launching products and attracting clientele. Consequently, the marketing materials you choose to present must be of the highest caliber. If you are planning on writing any type of marketing material your first and most important goal is making sure your material sparkles. In other words, it's your job to light a fire under your material so that your readers or reviewers are inspired by its content. Whether you're planning to write an article, construct a marketing strategy, prepare a press release or build a web site, your content must have impact.

Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials. For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors, people from northern climates prefer the cooler colors.

The first thing that I noticed when I opened the box containing these materials was the quality of what I had received. Anyone who has bought Microsoft Official Curriculum knows that, if you are lucky, you will receive paperback books and, if you are not lucky, you will receive your materials in a three ring binder (that you have to assemble!).

OK, you've decided it has been long enough. You are ready to take the plunge. You are going to get that MCSE that you have been talking about for so long. Great!! Now, where do you begin?