management

Last October Google launched its Display Ad Builder. Murdok has covered various features of this product since its launch. "In short, DAB brings some key attributes of search -- simplicity and cost-efficiency --  to display, a form of advertising that many agencies find to be more resource intensive and complex," a spokesperson for Google tells Murdok. "Since the fall, it's become much more relevant to the industry as the economy has made executing campaigns efficiently more crucial."

Late in the day yesterday, Twitter announced a change to the home page. The "replies" tab became the "@username" tab. Essentially, this makes Twitter even more useful for online reputation management than it was before.

Salesforce.com has added Twitter support to its Service Cloud offering, which was released earlier in the year. Salesforce breaks down what companies can expect to get out of the service:

Some say ranking is dead. Google's going though changes that may turn SEO on its ear. Google's Matt Cutts talked about some of these changes with Murdok not too long ago. "I'm not sure I would say ranking is dead but it's not as important as it used to be," he said.

Comcast has released details to U.S. regulators about how it will manage traffic on its high speed Internet network."As we previously announced in March, we are changing the way we manage network congestion by the end of this year.  The new technique does not manage congestion based on the protocol or application a consumer uses," Comcast said in a statement. 

Comcast has filed a lawsuit against the Federal Communications Commission over its ruling that the company is mishandling some customers Internet traffic.Comcast said in a filing Thursday with the U.S. Court of Appeals for the D.C. Circuit, that it would comply with the FCC decision, but its was appealing the decision and the findings that the company was in violation.

There's no doubt about it - getting the top spot in search results can be great for business.  But if searches for a company's name also turn up complaints and negative reviews, whatever time and money was spent on SEO might be wasted, and so managing your reputation in search engines is critical.

I was interested to hear the presentations in the Reputation Monitoring & Management Through Search session at the SMX West Conference yesterday in Santa Clara, and the five presenters didn’t disappoint. (click to enlarge)