Mailing

The right direct mailing list targets people who want your product or service.

You thought that if you could just get people on your e-mailing list, you'd be on Easy Street. Part of that thought is right because without a mailing list your email marketing strategy is irrelevant. If you've got a mailing list, my hat is off to you. But now that you've got them, how do you keep track of them?

You can use great design and copy to get a better response.

In most every business building a loyal client base is important to the overall success of your business. Internet marketing is no exception. In order to build your client list you need to capture email addresses from prospects that either sign up to receive your newsletter or buy a product or service from your website.

Accusations of spam can be so harmful to your business that every effort should be made to prevent it.

The more we think about it, the more we are drawn back to the business fundamentals put forth by mail order gurus of past decades . . . self-made millionaires like Joe Karbo and Melvin Powers. While each one had his own marketing techniques and closely guarded secrets, the one concept that you could be sure to hear from each and every one of them was, 'The money is in the list.'

We're assuming that the primary goal of any Internet marketing effort is to earn money consistently over a long period of time. It doesn't serve us well to look only at short term goals. 'Flash-in-the-pan' success does happen for some people, but it's rare, and by far not the rule.

I share my tale of woe about purchasing and using a "safe opt-in list" from one of those iMarketing gurus out there. For the complete series visit and open -- ( http://www.CyberSpacemarketeer.com ) May, June, and October issues!