lowering

Spam is unsolicited commercial email. And its use by unethical or ignorant marketers has risen dramatically during the past two years. In fact, spam has become such a nuisance that most Internet Service Providers now use anti-spam filtering software. A good thing, right? Not completely. You see, as a conscientious newsletter publisher or Internet marketer, you work hard to create useful and interesting content. Now, as a result of the increased use of spam filters, you must evaluate every mailing for its SQ, or "Spamminess Quotient". You must modify all that useful and interesting content so that it makes it through the filters.