looksmart

Online advertising company LookSmart has enlisted video search engine Blinkx to power the video search results on its largest consumer site FindArticles.com.

Since the announcement of Ask Jeeves launching their own branded search advertising service, many were surprised Ask would elect to leave Google's AdWords service seeing how financially successful the partnership was for both parties.

LookSmart (remember them?) have revamped FindArticles.com and added new tools and organization to around 5,000,000 articles - you can now search on a whole bunch of criteria for articles on many topics.

UpSNAP! has partnered with LookSmart to offer its customers a new way to extend their reach off-line and directly to consumers via text-enabled cell phones under a pay-per-click/call model.

David Hills has been appointed as LookSmart's Chief Executive Officer, effective October 25, 2004. Mr. Hills will succeed Damian Smith, who has served as interim CEO since January 2004.

The branded web search property developed for Cal Athletics by LookSmart, CalBearsSearch.com, will launch "Cal Bears Search & Win," a unique contest that challenges participants to complete a "search puzzle" by finding answers to Cal-specific questions on CalBearsSearch.com.

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